Privacy Policy

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In this privacy policy references to "we", "us" and "our" are to Semma4.
References to "our Website" or "the Website" are or any of our other associated websites.

Important Note: Your privacy is very important to us. We never sell your details.

What information we collect and how we use your information.

The information we collect via the Website may include:

Any personal details you knowingly provide us with through forms and our email, such as name, address, telephone number etc.

Under no circumstances will we hold sensitive payment details such as your card number, expiry date and security code.

Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).

Your IP Address, this is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the Website. This information is used to monitor your usage of the Website.

Data recorded by the Website which allows us to recognise you and your preferred settings, this saves you from re-entering information on return visits to the site. Such data is recorded locally on your computer through the use of cookies. Most browsers can be programmed to reject, or warn you before downloading cookies, information regarding this may be found in your browsers 'help' facility.


Any personal information we collect from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

To process your order, to provide after sales service (we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service);

In certain cases we may use your email address to send you information on our other products and services. In such a case you will be offered the option to opt in/out before completing your purchase.

If you have purchased from our store we may occasionally update you on news and special opportunities via post or telephone. You can unsubscribe from this mailing list by writing to our Online Sales team at or Online Sales, Semma4, 34 Lower Stone Street, Maidstone, Kent, United Kingdom.

We may need to pass the information we collect to other companies for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use the Website and issuing our e-mails for us. Third parties will not be allowed to use your personal information for their own purposes.


You have the right to request a copy of any information that we currently hold about you. In order to receive such information please send your contact details including address and payment of £5 to cover administration expenses to the following address:

Privacy - Online Sales
34 Lower Stone Street
ME15 6LX
United Kingdom


This privacy policy only covers this website and websites wholly owned by Semma4. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.


Semma4 reserve the right to amend this privacy policy from time to time, as required.